We have a searching approach towards the aim and market conditions of the company. Why are you there and for whom?
From this point we describe the promise to the market which will be internally implemented and the starting point of the external marketing.
• Insight in business strategy, product/service
• Identifying the stories of the employees about the company, the aim and the justification
• Identifying the stories of other stakeholders about the company
• Identifying the market conditions
• Recommendations to the promise and the future story
• Implementing internally and externally
The process consists of qualitative interviews of the management and a representative selection of the employees..