Expansive retail company with shops all over the country and more than 1000 employees.

Development and implementation of communication initiatives to bring together the individual shops, administrations and management concerning values, aims and how to get there.

Implemented with a starting point in qualitative interviews with employees of different functions and responsibility areas.

Completed with concrete communication initiatives e.g. production of films with a focus on existing and potential employees as well as an interactive platform consisting of manual for employees, news and test.