The role of CEOs as chief engagement officers in the social media era is being increasingly recognized in our field. In my previous blog entry, I summarized my research on why effective CEO communication is important. Simply, CEOs who are better communicators are perceived as better leaders. Furthermore, successful CEO communication builds leadership credibility, empowers employees, nurtures better employee relationships, and most importantly, engages employees. This post continues our discussion on CEO internal communication and focuses on the question of “how” effective CEO communication can be achieved.